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ERIC Number: EJ374591
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing and Languages: An Integrative Model.
McCall, Ian
Business Education, v9 n1 p25-31 1988
A framework is proposed for an integrated course in which knowledge of a language is consciously related to the processes of interpersonal communication and the cultural aspects of marketing and negotiation. (Editor)
Descriptors: Business Education, Higher Education, Interdisciplinary Approach, Interpersonal Communication, Language Proficiency, Marketing, Second Language Learning
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Available from MCB University Press, Ltd., P.O. Box 10812, Birmingham, AL 35201.