Several of the new agricultural universities in India have identified a special need to improve their communication capabilities through the better use of the mass media and other channels to narrow the communication gap between agricultural scientists, educators, and farmers. This paper discusses the basic concept, goals, administration, organization, and future of the Communication Centers recently established by two of these universities in their efforts to speed up agricultural and rural development and build stronger institutions. The appendices include organizational and function charts of the two centers as part of their university systems. (Author/CMV)