Although active retrieval is an extremely effective study method, students continue to use less effective methods (Karpicke, "Journal of Experimental Psychology General," 138(4), 469-486, 2009; Hartwig and Dunlosky, "Psychonomic Bulletin & Review," 19(1), 126-134, 2012). There are likely many underlying reasons for using less effective methods, but one possibility could be that active retrieval is simply not as enjoyable as other methods. In the present study, following a learning task, undergraduates rated active retrieval as less enjoyable than re-reading. Performance on the initial retrieval task, preexisting rating of enjoyment of the content, and performance incentives moderated the students' ratings of the study techniques.