Participatory and anthropological studies have blended with library customer service design and feedback practices as ways to engage users in deeper and more meaningful conversations about their needs. Formal user studies can be cumbersome, expensive, and time consuming however. Sometimes asking a simple question will work just as effectively in uncovering user needs as other types of approaches. Taking this concept and applying it to the Oklahoma State University Library community resulted in a library-wide study in 2015. Researchers started with a simple question, "What if the library?," and through interviews, online surveys, and a sticky-note wall, they found out the answer.