Peer reviewedERIC Number: EJ449574
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Maccoby's Head/Heart Traits: Marketing versus Accounting Students.
Kochunny, C. M.; And Others
Journal of Education for Business, v67 n6 p371-76 Jul-Aug 1992
Nineteen head/heart traits derived from Maccoby's business ethics work were rated on importance to future careers by 148 marketing and 178 accounting students. Both groups rated head traits as most important. Marketing majors are not as "games" oriented as social stereotypes would indicate. The apparent imbalance between head and heart traits needs to be addressed. (SK)
Descriptors: Accounting, College Students, Ethics, Higher Education, Majors (Students), Marketing, Personality Traits
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
