To address increasing rates of overweight and obesity, a population-based telephone intervention was introduced in New South Wales, Australia. The Get Healthy Information and Coaching Service[R] (GHS) offered participants a 6-month coaching program or detailed self-help information. Determining the population reach of GHS is of public health…

This study examines the employability skills of accountants cited in job advertisements in Australia and New Zealand, as they indicate the skills that are most valued by employers. The results indicate interpersonal and personal are the most frequently requested skills. Of the 31 identified skills, the most sought-after skills included the ability…

This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…

On November 28, 2008, Jdimytai Damour, age 34, was killed by a stampeding mob of customers running to get the day-after-Thanksgiving bargains. Even after customers in the store were informed that four people were injured and one man died, most chose to keep shopping. Looking at the root causes of this unfortunate death, it seems clear that…

Research has shown that visual literacy is an important element to use within a classroom (Tillmann 2012). One way to incorporate visual literacy into the science classroom is with the use of advertisements. In this article, Tiffany Pace describes how she and her students began their visual literacy quest while studying mixtures and solutions,…

This article describes an early-stage collaborative partnership between a local community foundation and a regional campus of a major university to increase dialogue on the strategic importance and practical execution of advanced social media best practices for small- to medium-sized businesses. Started through a grant won by the author, an…

In order to understand the effects that consumer culture may have on modern youth, this article first traces a brief history of branding in the United States throughout the 20th Century to develop a context and precedent for the argument that the current generation of students applying to college has developed in a society saturated with branding,…

A study of news media and strategic communication majors (n = 273) revealed differences in regard to personality indices and impetuses for selecting to pursue degrees. Showing overall agreement in the importance of openness, agreeableness, and conscientiousness, strategic communication students were significantly higher in their ratings of…

Portrayals of fathers in the mass media influence parents' views of the importance of fathers to the well-being of children and of fathers' competence as parents. Awareness of how these portrayals influence parents is crucial to the effectiveness of professionals as they seek to improve child well-being through their work with parents,…

The purpose of this investigation was to determine whether the impact of television advertising on black children is significantly different from its impact on white children, and if the impact is good or bad in terms of psychological and social development. Following an extensive review of the literature on this subject, an exploratory survey was…

This article explores how social media use in formal and informal learning spaces can support the development of digital citizenship for secondary school students. As students increasingly spend large amounts of time online (e.g., an average of six hours of screen time per day, excluding school and homework), it is critical that they are…

Say the phrase "Charlie bit my finger," and just about every human being with Internet access visualizes the viral video clip of baby Charlie precociously biting the finger of his brother. With almost 200 million views, this video represents just one of thousands of viral videos that form a core component of modern entertainment, news,…

The familiar advertising slogan, "Up here it's different," used to attract visitors to the rugged beauty of County Donegal, was correct in highlighting that things are different in Donegal, although not for the reasons one might connect with tourism. For many, Donegal evokes nostalgic images of old, rural Ireland such as close community…

Postdoc positions, intended to be advanced or continued research training in a field, are a part of the physics education research (PER) enterprise yet little is known about them. PER postdocs differ from their traditional physics counterparts in that they may have different education and research experiences. This study examined the types of…

Preservice teachers must learn about the media's impact so that they can educate their future students on how to become more savvy consumers and understand the negative effects of advertising. Students in every grade level can learn not to believe everything they read and see. Because teenagers hang out at malls, malls tend to capitalize on…