Purpose/Objectives: The U.S. Department of Agriculture provides funding to elementary schools for the Fresh Fruit and Vegetable Program (FFVP) to encourage healthy eating. The purpose of this study was to examine factors facilitating or challenging the program's successful implementation in one New Jersey school. Methods: Researchers conducted an observational study in a New Jersey public elementary school to evaluate implementation of the FFVP. We observed FFVP snack preparation, delivery, consumption by children, and nutrition education sessions. Program stakeholders, such as the FFVP coordinator, principals, teachers, school nutrition staff, and parents participated in the study. We used surveys and interviews to explore facilitators and challenges of FFVP implementation. Interview responses were transcribed and coded to extract common concepts using thematic content analysis. Descriptive analyses were conducted on the participant demography and survey responses. Results: Individual interviews of 37 stakeholders were conducted, and 19 teachers and 134 parents completed the survey. Participants generally perceived the FFVP to be successful. Facilitators of the program's implementation included morning snack time, role-modeling by teachers, and discussion of the snack served. The study determined that insufficient numbers of volunteers, funding, coordination of nutrition education among FFVP partners, and ineffective communication between families and school staff were challenges to FFVP implementation. Applications to Child Nutrition Professionals: Children's healthy eating habits learned in school at an early age could have a positive impact on their personal health and on the healthfulness of the environment in their homes and communities. Creative, colorful presentations of a variety of food items as part of the FFVP, in addition to curriculum coordination among program stakeholders, may encourage fruit and vegetable consumption. Engaging children in a successful FFVP may encourage and sustain healthy eating. (Contains 2 tables and 1 figure.)