Peer reviewedERIC Number: EJ227672
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Forgotten Media Consumer--The American Ethnic.
Jeffres, Leo W.; Hur, K. Kyoon
Journalism Quarterly, v57 n1 p10-17 Spr 1980
A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)
Descriptors: Books, Ethnic Groups, Mass Media, Media Research, Newspapers, Periodicals, Radio, Surveys, Television, Use Studies
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
