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ERIC Number: EJ768482
Record Type: Journal
Publication Date: 2007-Jul
Pages: 28
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0363-4523
EISSN: N/A
PowerPoint in a New Key
Stoner, Mark R.
Communication Education, v56 n3 p354-381 Jul 2007
This essay offers an analysis of PowerPoint apart from the histrionics of the "'Tis and 'Taint" arguments about its value, and proposes a program of research to move forward our understanding of PowerPoint as an inscriptional system. To that end, the study begins with a discussion of PowerPoint as an inscriptional system that employs both discursive and presentational codes. Concepts drawn from the literature are used to analyze a sample of PowerPoint materials. A research agenda is developed from the implications of theory and the results of the analysis.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals/default.html
Publication Type: Information Analyses; Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A