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ERIC Number: EJ245493
Record Type: Journal
Publication Date: 1981-Apr
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
An Examination of Television Viewing Motivations.
Rubin, Alan M.
Communication Research--An International Quarterly, v8 n2 p141-65 Apr 1981
Identifies nine motivations for television viewing and relates these to age, viewing levels, television attitudes of attachment and reality, and program preferences. Implications of the results are discussed in terms of uses and gratifications research perspectives. (JMF)
Descriptors: Adolescents, Adults, Age, Attitude Measures, Children, Communication Research, Motivation, Programing (Broadcast), Research Methodology, Television Research, Television Viewing, Use Studies
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A