On-farm processing of value-added dairy products can be a way for small dairy farms to diversify production and increase revenue. This article examines characteristics of three groups of Vermont farmers who have grass-based dairy farms--those producing value-added dairy products, those interested in such products, and those not interested in such products--and their needs for information and assistance. The three groups differ significantly relative to herd size, engagement in organic operation, land management, self-rated level of business success, and demographic factors, such as education. Topics for which information and assistance are needed include how to make and market value-added dairy products and how to finance such operations.