In information systems and end-user computer research, "using" appears to encapsulate a range of activities, such as reading, writing, viewing and so on. And yet it is a grossly inadequate descriptor for any of these activities, failing to account for the fact that texts--digital or otherwise--are produced and engaged by humans for a variety of purposes, from study to recreation. The wide adoption of "use" as a descriptor for engagement with hypermedia reflects the challenges inherent in understanding and facilitating interaction with complex multimedia artefacts. It also points to a potential problem with research in this area: do attempts to accommodate the complexity of the digital artefact by devising terms that synthesize the range of literacy processes involved in human-computer interaction deter us from attending to the distinctiveness of those processes? The author takes up this question by considering how notions of reading and writing have been construed in relation to digital media, and whether such notions are in fact useful in furthering understanding of digital literacy.