Traditional alumni relations programs are about prompting graduates to do something--anything--for or with the institution. In this article, the author proposes something different: an outcome-oriented alumni relations programming model, which the author calls "strategic advancement," that focuses on smaller, targeted sets of graduates that can best help the institution achieve organizational outcomes, such as financial support, student recruitment, internationalization, internships, and jobs for graduates. The author states that alumni do not find traditional alumni programming attractive because it does not offer any tangible benefits. Allocating resources to a smaller group, then, gives alumni professionals the opportunity to better engage a population that can truly advance the institution.