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Guan, Lihang; Mok, Ka Ho Joshua; Yu, Baohua – Cogent Education, 2023
Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it…
Descriptors: Decision Making, Study Abroad, Student Attitudes, Marketing
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DeLong, Debbie; Vander Schee, Brian A. – Journal of Education for Business, 2022
Marketing programs rely heavily on team projects to foster team performance, however hiring managers continue to note deficiencies in marketing graduates. At the same time, global health concerns accelerate the transition to remote work settings. This exploratory study extends Belbins work on team roles using a novel psychometric assessment of…
Descriptors: Educational Change, Distance Education, Cooperative Learning, Marketing
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Lang, Guido; Ceccucci, Wendy – Information Systems Education Journal, 2014
The Google Online Marketing Challenge is a global student competition in which teams are given $250 to develop and run an online advertising campaign for a business or non-profit organization over a three-week period. Despite the fact that 50,000 students have competed in the Challenge since its inception in 2008, relatively little is known about…
Descriptors: Marketing, Internet, Information Systems, Experiential Learning
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Krieger, James – Chemical and Engineering News, 1988
Stresses the need for chemical engineering education to keep abreast of current needs. Explores the need for global economics, marketing strategy, product differentiation, and patent law in the curriculum. Questions the abilities of current chemical engineering graduate students in those areas. (MVL)
Descriptors: Chemical Engineering, Chemistry, College Science, Course Evaluation
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Nonis, Sarath A.; Relyea, Clint; Hunt, C. Shane – Journal of Teaching in International Business, 2020
Teaching and learning international business requires a broad and integrated perspective. This manuscript discusses a pedagogical exercise students have undertaken that is both broad and integrated and as a result expands not only their global mindset but also a broader perspective about self, others, and the world they live in. The exercise in…
Descriptors: International Trade, Global Approach, Teaching Methods, Self Concept
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Elbeck, Matt; Vander Schee, Brian A. – Journal of Marketing Education, 2014
This study benchmarks marketing doctoral programs worldwide in five popular subareas by faculty and institutional scholarly impact. A multi-item approach identifies a collection of top-tier scholarly journals for each subarea, while citation data over the decade 2003 to 2012 identify high scholarly impact marketing faculty by subarea used to…
Descriptors: Foreign Countries, Marketing, Doctoral Programs, Educational Administration
Raffield, Barney T. – 1991
This paper examines some reasons why American firms often have difficulty in conducting business overseas. The importance of language and culture in developing the marketing skills needed to penetrate international markets effectively is discussed, as are a variety of mistakes which U.S. corporations have made in international trade with respect…
Descriptors: Cultural Awareness, Cultural Traits, Foreign Countries, Foreign Culture
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Stefano Hollis – Current Issues in Comparative Education, 2023
A growing portion of international schools are franchised branches of schools originally founded in other countries. The first of such schools opened in 1996 and there are now almost 100 globally. Expansionist schools are primarily elite, English private schools, with concentrations of their franchises developing in the Middle East, Southeast…
Descriptors: Marketing, Advantaged, International Schools, Private Schools
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Gilbert, Jonathan Ross; Gonzalez-Fuentes, Mario – Marketing Education Review, 2023
The landscape of student tolerance for ambiguity and engagement, both in and out of the classroom, has changed markedly in recently years. Technology is simultaneously redefining the boundaries of learning and eroding tried and true pedagogical structures. Signs of change were present prior to recent global upheaval. However, against the backdrop…
Descriptors: Individualized Instruction, Marketing, Business Administration Education, Student Empowerment
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Popli, Sapna; Dass, Sumanjit; Aggarwal, Ashita; Chakraborty, Antara – Studies in Higher Education, 2023
Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…
Descriptors: Higher Education, Educational Quality, Foreign Countries, Educational Change
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Egüz, Sule; Öztürk, Cemil; Kesten, Alper – Universal Journal of Educational Research, 2018
This article describes a "Product Marketing Activity" prepared for teaching one of the concepts in the unit on global education, "Our Country and the World," which is a part of the 6th grade Social Studies teaching program in Turkey. The objective of the research was to determine the multiple perspectives with which students…
Descriptors: Foreign Countries, Global Education, Concept Teaching, Social Studies
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Blocker, Christopher P. – Marketing Education Review, 2023
This generation of students enters a workforce that increasingly demands interdisciplinary thinking to solve complex problems and create sustainable value. The global pandemic, climate crisis, and state of social inequality call for future business leaders to practice a broader intellectual vision to "see" across domains and apply…
Descriptors: Interdisciplinary Approach, Thinking Skills, Design, Sustainability
Higher Education Funding Council for England, Bristol. – 2000
This report describes the context and goals of the Higher Education Funding Council for England's e-University project to develop Internet-based higher education. It summarizes the proposed business model and outlines next steps in implementing the project. A February 2000 letter announced the project and invited higher education institutions…
Descriptors: Computer Uses in Education, Educational Technology, Foreign Countries, Higher Education
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Curran, Nathaniel Ming; Jenks, Christopher – Applied Linguistics, 2023
The gig economy is rapidly transforming service-based industries, including online teaching. Even before the COVID-19 pandemic forced millions of people worldwide to work remotely, gig economy teaching generated billions of dollars in revenue and was responsible for millions of lessons per month. Although the global labor market is currently…
Descriptors: Marketing, COVID-19, Pandemics, Entrepreneurship
Choudaha, Rahul; Caruthers, Devina – Graduate Management Admission Council, 2021
The Graduate Management Admission Council (GMAC) conducts the annual Application Trends Survey (ATS) of business school admissions offices around the world to offer timely insights into the demand for graduate management education (GME). This survey aids admissions, recruitment, and marketing professionals in understanding the candidate pipeline…
Descriptors: Business Administration Education, Educational Demand, Masters Programs, Graduate Students
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