This article presents survey data on education interests and delivery preferences of small forest landowners in Washington and compares it to actual program participation over 6 years. The survey was conducted in late 2007 to guide development and implementation of a Extension forestry program. The survey found broad interest across many topics and that there was a range of delivery preferences from active to passive, but that passive delivery was preferred. The survey results have been poor indicators of actual attendance at workshops. We discuss these results, associated inconsistencies, implications for Extension educators, and need for ongoing studies.