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ERIC Number: EJ497936
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0024-2594
EISSN: N/A
Focus on the Library Customer: Revelation, Revolution, or Redundancy?
Johnson, Diane Tobin
Library Trends, v43 n3 p318-25 Win 1995
By examining organizational objectives, the choices librarians make about marketing and customer focus become clearer. Ideas from social marketing reveal that adopting a customer orientation toward marketing may not be right for some libraries. (AEF)
Descriptors: Administrative Problems, Community Information Services, Decision Making, Librarian Attitudes, Librarians, Library Administration, Marketing, Organizational Objectives, Role Perception, User Needs (Information)
Publication Type: Opinion Papers; Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A