ERIC Number: EJ877487
Record Type: Journal
Publication Date: 2009
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0736-0983
EISSN: N/A
Enriching Planning through Industry Analysis
Martinez, Mario; Wolverton, Mimi
Planning for Higher Education, v38 n1 p23-30 2009
Strategic planning is an important tool, but the sole dependence on it across departments and campuses has resulted in the underutilization of equally important methods of analysis. The evolution of higher and postsecondary education necessitates a systemic industry analysis, as the combination of new providers and delivery mechanisms and changing social parameters gives rise to increased competition and innovation. This article tests the applicability of Porter's five forces model to the higher education industry. While the model provides significant insight into the industry, it has been revised in this article to incorporate government as a prominent sixth force in the analysis.
Descriptors: Higher Education, Strategic Planning, Campuses, Educational Facilities Design, Systems Approach, Models, Educational Change, Student Recruitment, Industry, Competition, Global Approach, Cost Effectiveness, Institutional Characteristics, Educational Finance, Politics of Education, Consumer Education, Comparative Analysis, Competitive Selection, Government School Relationship
Society for College and University Planning. 339 East Liberty Street Suite 300, Ann Arbor, MI 48104. Tel: 734-998-7832; Fax: 734-998-6532; e-mail: info@scup.org; Web site: http://www.scup.org/PHE
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A