The author advocates the outright ban of commercials from Saturday and Sunday morning television and makes several other recommendations that he believes would improve programing and reduce the hard sell of child targeted advertising. The Federal Communications Commission (FCC) could form a Children's Television Broadcast Center and establish a Children's Television Code which would set up minimum standards for all commercial programs. The author states that his recommendations are a last resort, spurred by the abdication of responsibility of the task by the National Association of Broadcasters (NAB). The NAB was asked by the FCC to develop such a code nearly two years ago. The recommendations are that the FCC with the assistance of the Justice Department where appropriate, should stimulate television research, ban hazardous substances, define station responsibilities, correct FCC and parental ignorance of broadcast patterns, define policies on Public Service Announcements, and facilitate on advertiser/consumer education program. (MC)