Several years ago, National Public Radio (NPR) librarians began developing a new content management system (CMS). It was intended to offer desktop access for all NPR-produced content, including transcripts, audio, and metadata. Fast-forward to 2011, and their shiny, new database, Artemis, was ready for debut. Their next challenge: to teach a staff of several hundred extraordinarily busy reporters, editors, producers, correspondents, hosts, and other staff members that Artemis will help them do their jobs better. Or to put it another way, introduce a new and disruptive workflow. Their basic goals for Artemis were to preserve their metadata and to promote it as the authoritative database of NPR's audio content and transcripts. However, they saw a shift in practices. It was not merely a traditional archival database for users to search for specific stories, but it also evolved into a valuable tool for framing news policy and on-air pronunciation guidance.