In fall 1986, a study was conducted at Illinois' William Rainey Harper College (WRHC) to provide a student profile for general information purposes, to gather data not available on the college's automated student data file, and to analyze WRHC's market outreach. Surveys were mailed to random samples of 500 credit degree students and 300 continuing education students. Response rates of 87% for degree credit students and 80% for continuing education students were obtained. Study findings included the following: (1) most of the demographic factors of students had remained fairly constant over last 5 to 10 years; (2) fewer students were interested in bus transportation or car pooling each year; (3) student enrollments dropped substantially in fall 1984, and slightly in 1985 and 1986, with the decline affecting all segments of the student population equally; (4) among continuing education respondents, students were planning to stay at WRHC for shorter periods, were less likely to take courses for general interest or personal development, and were more likely to enrolled for retraining or refresher purposes than in previous years; (5) employer financial contributions had increased for continuing education students; (6) the presence of the campus, the semester schedule, and the influence of friends and relatives continued to be the major factors in first getting the attention of residents; and (7) the major factors which actually attracted students to enroll at WRHC continued to be friends and relatives, convenience, the availability of specific programs and offerings, and low cost. The study report includes detailed results and the survey instrument. (Author/EJV)