The use of personal, reflective writing exercises is well documented in the disciplines of composition and management, and each discipline has been highly influential in establishing pedagogical practices in the business communication classroom. However, we see little evidence of the pedagogical practice, the use of personal reflective writing exercises, in the teaching of business communication. This article looks at pedagogy and theory that informs the use of personal, reflective writing exercises in composition and management and suggests the relevance of these same practices in business communication classrooms today. Building on relevant pedagogical theory and practice, the author also makes the claim that personal reflective writing exercises can make students better writers and more effective managers and leaders. The article concludes with sample exercises that readers might try in their own business communication classrooms.