This report examines Kentucky's experimental elementary guidance programs, which were funded in 1988 and evaluated in the second year of the 2-year experimental program. In the second year, data were gathered from counselors, teachers, students, and parents; the data are presented in this document. The first section, "Effective Elementary Guidance Programs," provides data on what previous research has established as exemplary elementary guidance and counseling program practices and provides a foundation upon which to judge the Kentucky program results. Practices that are essential and have been judged to be effective programs are described. The second section, "Results of Kentucky Experimental Programs," presents the results of the Kentucky program. Besides presenting the basic facts, the data are discussed in comparison to the practices and procedures presented earlier from research on effective guidance programs. The third section, "Kids, Counselors, and KERA: Marketing Exemplary Practices," examines the data in the second section and examines their utilization in implementing the new Kentucky Educational Reform Act (KERA) and the unique contributions elementary counselors can provide in order to meet these reform goals. A special consideration of this section is the methods of marketing elementary counselors to school based management teams. (ABL)