Under neoliberalism, parents as consumers are expected to provide their children with opportunities to get ahead. Governments defend elite schools on the grounds that 'diversity' and 'choice' are in the public interest but not everybody has an equal opportunity to choose. School websites act to promote specific images of schools with opportunities and advantages they claim to offer. A marketing video of the International Boys' School Coalition reveals the specific masculinities and advantages touted as on offer in boys' education. Globalised discourses of inclusion and merit are interrogated for hidden class and race inequities and advantage, as well as excluding girls and limiting identities of some boys. Schools that overwhelmingly produce the leaders of society are shown to reproduce unfair gender, class and race discourses limiting the possibilities for anyone excluded.