Developing leadership skills is fundamental to the success of superintendents, technology directors, principals, and classroom teachers. Educational technologists have been spending far too much time, energy, and money on bits and bytes. The focus needs to be shifted from systems to people. Embodied Leadership does not mean having a position of authority, a technical skill, or a great educational technology I.Q. Rather, it is about a quality which Aristotle termed "ethos" or influence by performance. This type of leadership is not based on what a leader says or promises, but by that leader's way of being in the world. This article describes what makes a good leader and how to achieve that status.