This is a critical time for the field of educational psychology. As the roles of colleges and schools of education are being examined, the specific relevance of our research also may be questioned. In this article, I argue that educational psychologists need to engage in specific types of outreach activities so that our research can truly impact policy and practice. I first examine the ways in which research in the field is traditionally disseminated. I then offer 10 specific challenges for the educational psychology community. (Contains 1 table.)