In many academic and professional fields, the society-sponsored journal has for a century had a unique position in scholarly discourse. An annual meeting and conference provided intellectual exchange and social stimulation, while the journal provided a more formal mechanism to communicate, to review, to evaluate, and to certify. Changes in scholarly production and distribution, combined with a growing diversity in how research itself is conducted, provide "College & Research Libraries" ("C&RL") new opportunities to maintain its leadership position in the library field. The 75th anniversary of the journal is an opportune time for a bold examination of how ACRL and "C&RL" can continue to facilitate the scholarship of librarianship. Recognizing this changing context for professional communication among academic librarians and for academic library issues, the author uses this article as a platform to suggest a number of specific issues for consideration. While many such issues may cross beyond the boundaries of "C&RL," the strength of a journal is that it has an editor and an editorial board that provide the continuity needed for strategic planning and investment over time. Thus, these considerations are framed as being for "C&RL" more so than ACRL broadly, even though a range of partnerships and organizational arrangements might be used to explore and in some cases realize these possibilities.