Peer reviewedERIC Number: EJ671837
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
The Relationship between Retailers' Targeting and E-Commerce Strategies: An Empirical Analysis.
Doherty, Neil F.; Ellis-Chadwick, Fiona E.
Internet Research, v13 n3 p170-82 2003
This survey of senior marketing executives in the United Kingdom's largest retail organizations investigated the extent to which the adoption of e-commerce is influenced by the socio-demographic characteristics of their target customers. Results demonstrate that organizations are most likely to adopt the Internet if their typical customer is male, young, and professional. (MES)
Descriptors: Administrators, Foreign Countries, Questionnaires, Retailing, Tables (Data), World Wide Web
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A
