A new online learning tool called the eCommSports Kit links a seven-step sports marketing curriculum with a school team to give students real-life experience in developing and executing a plan to boost game attendance. The kit, available through http://www.ecommsports.com, takes teens on a cross-curricular journey through conducting business research, creating case studies, drafting business plans, forming a company, creating an associated Web site, and implementing a marketing strategy. This article presents ten steps for conducting a successful fan participation activity.