Being a college CIO these days must feel a bit like juggling chain saws with one hand while holding a donation cup in the other. It's unlikely to end well, yet it represents the new normal in IT. While campus clients--from administrators to faculty and students--expect the usual raft of tech services, the IT budget simply can't deliver. In this article, the author contends that if CIOs are going to succeed in this era of belt-tightening, they need to change campus expectations about what IT can realistically achieve and, just as important, alter the conversation about IT as a cost center. (Contains 1 online resource.)