An age-paced newsletter for parents of toddlers was evaluated. Mothers reported the newsletters were as useful as information from doctors or nurses and more useful than other sources of information. We hypothesized and found that first-time mothers reported the newsletters more useful than experienced mothers--reading more of the newsletters and sharing them more often with their social networks. More first-time mothers also reported making positive changes in their behaviors as a result of reading the newsletters. Two strategies were employed to increase the validity of the self-report data. Implications for parent education are discussed.