The purpose of this paper is to discuss the field project and the field experiences of 60 undergraduates in a lower level geography course. Cumulative based learning was the main teaching technique. The Eisenhower Center, the Dickinson County Historical Society Museum, and Old Abilene Town, a renovated/reconstructed frontier town, were selected for study. The focus was on determining the appeal of each attraction by the undergraduate cohort and increasing that appeal. As a result of this field experience, students gained a much clearer understanding of the challenges facing those attempting to market tourism successfully in small towns, as well as participating in a practical application of geographical concepts previously discussed in class.