David H. Kalsbeek currently is vice president for enrollment management at DePaul University in Chicago, Illinois. In that capacity, he leads the marketing and enrollment development strategies for the nation's largest and fastest-growing Catholic university, enrolling 23,000 students in eight colleges and six campuses throughout the greater Chicago region. His broad responsibilities at DePaul encompasses admissions and financial aid, student information systems, university marketing and communications, marketing and enrollment research, public and media relations, TRIO programs, career center and employer relations, and university internship programs. Known as one of the pioneering thinkers in enrollment management and marketing in higher education, the innovative approaches and models he has developed have been showcased as "best practices" nationally and internationally by numerous professional associations including the Council for Advancement and Support of Education, the Association of Governing Boards of Universities and Colleges, and the American Marketing Association. In this article, an interview with Dr. Kalsbeek is presented. Among other things, Dr. Kalsbeek talks about his work at the DePaul University.