Direct Mail Marketing Strategies for Educational Computer Software and Why Purchase Decisions Are Made.

Hatcher, Myron E.; Miller, William

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ360370

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Direct Mail Marketing Strategies for Educational Computer Software and Why Purchase Decisions Are Made.

Hatcher, Myron E.; Miller, William

Journal of Education for Business, v62 n8 p361-67 May 1987

The study compared effects of two direct-mail educational software marketing strategies: (1) brochure only and (2) brochure and sample program provided by a journal. Those responding to Strategy 1 rated the programs higher because of less knowledge. However, those responding to Strategy 2 exhibited more respect for the journal. (CH)

Descriptors: Computer Assisted Instruction, Computer Software, Decision Making, Instructional Materials, Marketing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Privacy | Copyright | Contact Us | Selection Policy | API