Rapid advancements and emergent technologies add an additional layer of complexity to preparing computer science and information technology higher education students for entering the post pandemic job market. Knowing and predicting employers' technical skill needs is essential for shaping curriculum development to address the emergent skill gap.…

Advances in digital technologies coupled with the explosion of data are transforming the marketing education landscape at a rapid pace. Given the scale and speed of digital disruption in today's industry, marketing academics face ongoing challenges of addressing the theory-practice gap, which will only accelerate. The purpose of the current study…

We are experiencing a significant shift in management practices--moving from intuition, experience, and gut-feeling driven decision-making to one that is driven by data, evidence, and computational sciences. This shift, which is often called the "analytics revolution," is not only changing the business landscape from a practical…

This paper determined the skills needed by business education lecturers, considering the need for them to be at breast with modern technology in the arts of teaching with emphasis on activity-based learning. This study is further heightened with the need to expose business education students to globalized economy. Thus, the need arises to probe…

Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…

We present an exercise for teaching the transportation problem using a mix of spatial and randomly generated data. It illustrates the potential of using qualitative and quantitative data and is suitable for undergraduate or introductory business school courses on operations research (OR), logistics, and supply chain management. It poses two…

Purpose: The study aims to shed light on the role of university support (US), environmental concern (EC) and Sustainable Development Goal knowledge (SDGK) in forming students' intention (SI) to engage in sustainability-driven entrepreneurship. The authors attempted to blend the theory of planned behaviour (TPB) and social cognitive career theory…

Managers are increasingly being tasked with overseeing data-driven projects that incorporate prescriptive and predictive models. Furthermore, basic knowledge of the data analytics pipeline is a fundamental requirement in many modern organizations. Given the central importance of analytics in today's business environment, there is a growing demand…

Making data-driven decisions is becoming more important for organizations faced with confusing and often contradictory information available to them from their operating environment. This article examines one college of business' journey of developing a data-driven decision-making mindset within its undergraduate curriculum. Lessons learned may be…

Responding to the industry need for professionals to employ data-driven decision-making, educational institutions offer courses in business analytics (BA). Since BA professionals require a unique set of skills different from those found in specific business disciplines, a pedagogical framework to impart such knowledge and skills was developed. The…

Founded in 2006, Zillow established itself as the leading online real estate marketplace. In 2018, Zillow launched Zillow Offers, a new business that purchased and sold homes. Zillow Offers provided home sellers with a faster purchase process than traditional realtors by gathering data from sellers online and making offers immediately, a process…

Purpose: Policy-oriented responsibility initiatives are institutional attempts to make innovations more responsible. One such initiative is offered by the European Commission's responsible research and innovation (RRI) keys (public engagement, gender equality, science education, open access and ethics). This study is conducted in the context of an…

Over the past 20 years, many colleges and universities have made significant progress in building data warehouses and implementing business intelligence tools to provide better access to administrative data that were previously locked away in enterprise systems. However, the data architectures from the 1990s and 2000s are aging as new technologies…

Feeding America Eastern Wisconsin (FAEW) distributed 84% more food to community members in need during the COVID-19 pandemic than in the prior year. Though systems were in place to manage food receipt and distribution data, social distancing requirements and technological barriers revealed inefficiencies in utilizing this data. In pursuit of…

The marketing field is undergoing dramatic shifts in the digital age. The increasing reliance on, collection, and use of data enabled by technological innovations requires teaching the responsible use of data for personalization, and marketing educators play a critical role. Students, universities, accrediting agencies, and employers demand…