Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves…

Drawing on the experience of an Engineering School in Singapore, the paper explores the success factors of service quality in higher education by integrating the characteristics of SERVQUAL (an instrument for assessing students' experience of higher education) and SQA (Singapore Quality Award). Data were collected by means of structured…

Any college English teacher who seriously seeks to bridge the academic and corporate learning communities must learn from rather than laugh at the industrial mindset. Mediating between composition theorists' process-oriented pedagogies and the type of linear writing instruction the corporate mind values is essential in the corporate classroom. The…

When a company's core competence is processing data, it is sometimes easy to lose sight of the obvious--the information right under its nose. In the case of Automatic Data Processing, Inc. (ADP), a business outsourcing company specializing in human resources, payroll, tax, and benefits administrations solutions, that is not a problem. Through…

The intensive process observed in the past few years, in which higher professional education is coming to be included in the system of market relations, is setting new target guidelines of the activity of institutions of higher learning, as well as the management models of educational institutions. The marketing component is becoming more and more…

This paper focuses on the changes taking place in the behavior of those engaged in research and teaching as a result of the increasing availability of source material on the Internet. It first discusses who customers are and what they are using information sources for. It then looks at the range of new services that are on offer, and reviews a…

It is nearly impossible for one individual or a small committee to understand the complex needs of an entire school system and its community. Only by partnering with local business and community leaders, parents, teachers and third-party experts can local boards of education and school administrators grasp the unique needs of their community. Only…

This curriculum was designed to provide 20 hours of training to experienced employees (Certified Nursing Assistants or Home Health Aides) using seven stand-alone modules supported by training process guides. The materials are suitable for workplace literacy programs for adults with low levels of English literacy skills. The curriculum uses a…

A graduate curriculum in Management Information Systems with a Supply Chain Management focus is presented. The motivation for this endeavor stems from the fact that the global scope of modern business organizations and the competitive environment in which they operate, requires an information system leveraged supply chain management system (SCM)…

Discussion of problem patrons in libraries focuses on how businesses handle customer complaints, namely regarding them as opportunities to improve customer service and satisfaction. Suggests libraries need to provide channels for patrons to make complaints, follow up on them, and train staff to deal with user dissatisfaction. (Author/LRW)

Notions of "quality," "standards" and "accountability" are ever-present in many societies around the world and, arguably, we would be hard pressed to journey through life without appeals of one kind or another to these ideas. Our everyday interactions with people and things reflect the fact that standards of various…

Explores the reactions of third-year pupils to their science lessons. Discusses the extent to which these boys' and girls' reactions can be used to predict enrollment in the different branches of science in their fourth year. Describes ways to encourage students to continue in science. (CW)

The changed dynamic between tertiary students and universities has resulted in much discussion about consumer rights and obligations. Whilst some consider the change from students to clients to be simply an accurate reflection of changing times, others believe the trend to be a covert blueprint for radical change imposed by forces external to the…

To an American audience, the demonstrations, strikes, and unrest resulting from the changes to higher education in Britain must seem perplexing. Compared with the $37,000 for annual tuition at a private university like Princeton, higher education in England still seems like a bargain. But the changes now under way in Britain threaten the very core…

Three focus groups consisting of 42 board of trustee members, community college presidents, senior administrators, and faculty members developed critical issues facing community colleges with respect to instructional planning and services; planning, governance, finance; and workforce development. Thereafter, the delegation of more than 200 voted…