For years people have seen scholarly journals shift from paper to electronic versions. Today the e-reader platforms are improving at a rapid rate, prices for devices are plummeting, the e-content is becoming richer and more interactive, and the content publishers are developing capitalistic business models to respond to this disruptive technology. Yet despite years of discussion, many higher education institutions have found that they are ill equipped to respond to this latest technology change. Compounding this problem is the fact that what started as an interesting idea has now become a priority for the higher education community. The imperative to lower the cost of education and create a viable means to influence the costs of textbooks (one of the largest non-tuition and non-housing costs for any student) has arrived. Although institutional leaders are still discussing e-content plans, in reality the debate is over: students are asking for digital now, this semester. The sooner a campus establishes a process for supporting its community's exploration of different models of e-content, the sooner it will be able to help positively influence the e-content marketplace and also address the largest priorities of higher education today. This article presents a guide that has been developed as a quick reference "do and don't" checklist, providing a few observations from these discussions. Some of the recommendations are short-term strategies; others are better for a long-term approach. All can provide guidance during this time of momentous change. (Contains 4 notes.)