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Peer reviewed Peer reviewed
ERIC Number: EJ225110
Record Type: CIJE
Publication Date: 1980-Apr
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Consumer Information Use: Individual Versus Social Predictors.
Moschis, George P.
Communication Research--An International Quarterly, v7 n2 p139-60 Apr 1980
Presents a study which attempts to link current theory to practical problems of applied communication. The power of coorientational variables is tested and compared with the power of commonly used individual characteristics in predicting the amounts and types of information sought by buyers of cosmetics. (JMF)
Descriptors: Communication (Thought Transfer), Communication Skills, Consumer Economics, Daily Living Skills, Information Seeking, Information Utilization, Interpersonal Relationship, Prediction, Predictor Variables, Purchasing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A