Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda-Setting?.

Esrock, Stuart L.; Leichty, Greg B.

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Peer reviewed

ERIC Number: EJ575103

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Social Responsibility and Corporate Web Pages: Self-Presentation or Agenda-Setting?

Esrock, Stuart L.; Leichty, Greg B.

Public Relations Review, v24 n3 p305-19 Fall 1998

Examines how corporate entities use the Web to present themselves as socially responsible citizens and to advance policy positions. Samples randomly "Fortune 500" companies, revealing that, although 90% had Web pages and 82% of the sites addressed a corporate social responsibility issue, few corporations used their pages to monitor public opinion on issues or advocate policy positions. (PA)

Descriptors: Agenda Setting, Communication Research, Corporations, Organizational Communication, Public Opinion, Public Relations, Social Responsibility, World Wide Web

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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