Taking Stock of Corporate Benchmarking Practices: Panacea or Pandora's Box?.

Fleisher, Craig S.; Burton, Sara

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Peer reviewed

ERIC Number: EJ504743

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Taking Stock of Corporate Benchmarking Practices: Panacea or Pandora's Box?

Fleisher, Craig S.; Burton, Sara

Public Relations Review, v21 n1 p1-20 Spr 1995

Discusses why corporate communications/public relations (cc/pr) should be benchmarked (an approach used by cc/pr managers to demonstrate the value of their activities to skeptical organizational executives). Discusses myths about cc/pr benchmarking; types, targets, and focus of cc/pr benchmarking; a process model; and critical decisions about cc/pr benchmarking. (SR)

Descriptors: Benchmarking, Higher Education, Organizational Communication, Organizational Effectiveness, Public Relations

Publication Type: Reports - Descriptive; Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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