The Internet is becoming the primary way that businesses communicate and receive information. Corporate Web addresses and home pages have become a valuable tool for leaving a solid mark on potential clients, consumers, and competition. To determine how differences in Web pages design reflect corporate image, a study examined Web pages from two…

As contributions to community colleges from traditional sources such as government agencies and alumni have declined in the current economic climate, corporations have emerged as a significant source of potential revenue. The task of securing gifts from corporations usually falls to the college president, who must understand that: (1) corporations…

Since teachers have been encouraged to give attention to advertising, product advertising has been the subject of study, but because of the large amount of money spent on them, two other aspects of advertising need special attention: corporate-sponsored image (which deals with characteristics and image of the company rather than with products or…

The popular image of activism in the university involves students and academics campaigning for social justice and resisting the neo-liberalisation of the university. Yet activism has been subtly corporatised through the migration of corporate social responsibility from the private sector into the university, a trend that may be illustrated by…

In the last several decades, revenues for intercollegiate athletic programs in Power 5 Conferences have reached levels of corporate business. As these revenues have soared, criticism from the public has increased and "the most repeated complaint about college athletics is that it is a "business" or "commercial activity"…

Film historians have tended to overlook the industrial film even though it has been widely used as a sales tool since early in this century. The Caterpillar Tractor Company was one of the first to adopt this medium as a means of demonstrating what its machines could do in a variety of situations. While other types of films have been made by…

21st century skills is a global network of corporate and governmental influences that promotes competences suited to fit the future knowledge economy. Through a discourse analysis of an influential Official Norwegian Report, 'The School of the Future. Renewal of Subjects and Competences' (NOU 2015:8), this paper explores how ideas of 21st century…

The effects of employer and user images of library and information work on the status of corporate librarians and the use of the library are discussed. Librarians' self image, attitudes toward corporate libraries, and sense of lacking necessary job skills are cited as possible factors. (CLB)

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

Each country should look beyond the nationalistic stories and the everyday self-images popularly disseminated. UK students deserve an environment where school curricula, public debate, politics, media and memorials give balanced, factual and ethically informed narratives about Britain's past and current dealings with other races and nations. A…

A study examined the effects of plant closing on hourly production employees' attitudes and behavior intentions at a General Electric (GE) plant in Columbia, Tennessee. A survey was constructed and used to collect data from 5 percent of the 400 hourly employees in November 1993, shortly after the announcement of the plant closing. The survey…

A new research organization at the University of Texas at Austin's Graduate School of Business aims to combat antibusiness feeling in society and to improve the image of the corporate executive. The organization and efforts of the Institute for Constructive Capitalism are discussed. (LBH)

Purpose: This paper aims to explore the current state of website environmental communications in Latin American universities through a benchmarking operational tool. The study considers how these universities communicate their environmental policies as an act of corporate social responsibility and to improve their public image.…

Criticisms have been levelled at academics at a time when funding of universities is increasingly tied to private and corporate purposes and when academics are held accountable through a hierarchy of functions. Claims are also made that academics work within narrow specializations and are removed from real-world experience and problems. Boyer's…

This article explores how the Base Nacional Comum Curricular (National Learning Standards), entered the policy debate in Brazil and became the most important reform initiative of the Ministry of Education between 2015 and 2017. We argue that this accelerated policy process was contingent upon the practice of philanthropizing consent: foundations'…