Presents an in-depth review of the market research approach of a comprehensive financial community. Discusses the applied corporate findings when author was Vice President, Corporate Communications, Midland-Ross Corporation. Suggests that the basic concept is applicable to any publicly traded company whose senior management desires a more…

To be competitive in the job market, speech communication students should have courses in technical subjects and business administration. A focused master's level speech communication education can prepare students for two career paths: public relations management (with emphasis on campaign design and corporate communication beyond the required…

As computer-mediated communication becomes increasingly prevalent in the workplace, students need to apply effective writing principles to today's technologies. Email, in particular, requires interns and new hires to manage incoming messages, use an appropriate tone, and craft clear, concise messages. In addition, with instant messaging (IM)…

The objective of this single-class activity is to get students to make connections between Eurocentric standards of communication and African American Vernacular English (AAVE) through a womanist rhetorical lens. This activity sheds light on how professional, academic, and corporate communicative spaces tend to deflect and reject Black people…

Usable responses from 374 hotel employees compared the satisfaction with workplace communications of younger (n=80) and older workers (n=81). Differences in terms of downward and vertical communication, corporate information, communication climate, feedback, and coworker communication suggest different ways to manage workers. (Contains 33…

The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international…

Discusses the incorporation of cases to help students understand the issues inherent in corporate communication. Finds that the cases significantly improve the quality of education gained by the students. Concludes that cases provide a variety of contexts and examples for professional writing that enlighten students as to the range of documents,…

UCLA's program in strategic management for European corporate communication professionals provides participants with a concentrated, yet selective, immersion in those management disciplines taught at U.S. business schools, topics that are essential to their work as senior advisors to CEOs and as leaders in the field. The choice of topics…

This speech calls for a new concept of corporate communication that acknowledges public opinion as the final controlling force in society. Candor and credibility govern the methods outlined in the speech for conducting press conferences and for improving communications with the press. The speech asserts that the survival of free enterprise depends…

The corporate migration activity is designed to help students connect practical concepts of how language creates power within organizational structures. By engaging in this activity, students will demonstrate and observe how unclear language, (in)effective communication, and disorganization (re)create and sustain power within an organization. This…

Job interviews require applicants to demonstrate two things: experience with direct value to the company and a fit with the team and company culture. A technique is detailed demonstrating how to develop this argument based on aligning credentials with corporate interests, developing advocacy-based themes, and synthesizing material into a…

An analysis of surveys (N = 143) and interviews (n = 34) with human resources and talent development professionals suggest respondents desired corporate trainers who were competent communicators--who could deliver content effectively in an engaging manner. Nonacademic trainers and subject-matter experts (SMEs) were often perceived as less adept at…

This case study illustrates how DS106, a computer science course in Digital Storytelling from the University of Mary Washington (UMW) and accessible as an open course on the web, is being explored in a corporate environment at 3M, an American multinational corporation based in St. Paul, Minnesota, to build community, collaboration, and more…

Drawn from a conference focusing on the changing nature of the communication function, the papers in this collection analyze and outline the professional and personal developmental techniques necessary to anticipate and capitalize upon those changes. Among the specific topics discussed in the 32 papers are the following: (1) the techniques and…

The purpose of this study was to gauge the understanding of accessibility related to business communication material among individuals working in corporate America. Participants were asked to define accessibility, then given a definition of accessibility, and then asked to identify how to make a report and a visual accessible. A substantial number…