In June 1979, a study was conducted to determine to what extent William Rainey Harper College's (WRHC's) varsity athletic program attracted new students and to determine the impact of the program on its participants. All 232 students who participated in varsity athletics during 1978-79 were surveyed regarding their principal reason for enrolling at WRHC, their perceptions of the athletic program's greatest strength and weakness, and their feelings about the value of participating in the program. Study findings, based on an 85.8% response rate, include the following: (1) 26.6% of the respondents enrolled at WRHC to participate in the athletic program, while the remainder were more influenced by program, convenience, or cost factors; (2) males, who made up 59% of the responding group, were more apt to enroll at WRHC to participate in athletics than females; (3) 35.8% of the male respondents felt the greatest strength of the program to be their enjoyment of the sport; while 33.8% of the females felt its greatest strength to be closeness with other team members; (4) 75.5% of the respondents felt that the greatest weakness of the program was inadequate facilities and equipment; and (5) with respect to the perceived value of the program, 12% of the respondents cited the ability to participate in varsity athletics at a transfer institution as a major benefit and 29.4% felt their experience had other lasting benefits, including friendship and improved sports ability. The questionnaire is appended. (AYC)