No nation would entrust its foreign relations to ambassadors bereft of international experience. Nor would a global conglomerate ignore overseas markets and expect to prosper. Yet colleges and universities have frequently taken a remarkably unsophisticated and laissez faire approach to advancing their international interests--if they have bothered with them at all. In the era of globalization, that approach is changing. Institutions are entering new education markets and recruiting students from abroad at a quickening pace. Now, of necessity, they are turning their attention to international advancement and how best to engage alumni, friends, governments, foundations, and other entities beyond their borders. Multiple factors are pushing colleges and universities to expand internationally and welcome students from farther afield, in part because students are demanding postsecondary education that will prepare them to succeed in an interconnected world. Beyond the desire to deliver diversity, colleges and universities are also expanding their reach in response to market forces.