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ERIC Number: EJ169690
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Newspaper as a Source of Consumer Information for Young Adults
Larkin, Ernest F.; Grotta, Gerald L.
Journal of Advertising, 6, 4, 5-10, F 77
Presents data from a random sample of young adults (19-34 years of age) concerning their attitudes toward newspapers and media, their uses of the various media, and their interests in newspaper content. Findings showed that newspapers are not providing enough information relevant to their needs. (MB)
Descriptors: Advertising, Consumer Economics, Information Dissemination, Newspapers, Postsecondary Education, Reading Interests
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A