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Peer reviewed Peer reviewed
ERIC Number: EJ532719
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major.
Kaynama, Shohreh A.; Smith, Louise W.
Journal of Marketing for Higher Education, v7 n2 p57-73 1996
A study found that using consumer behavior and decision models to guide students to a major can be useful and enjoyable for students. Students consider many of the basic parameters through multi-attribute and decision-analysis models, so time with professors, who were found to be the most influential group, can be used for more individual and special-situation discussions. (Author/MSE)
Descriptors: Academic Advising, Behavior Patterns, College Administration, College Faculty, College Students, Consumer Economics, Consumer Science, Course Selection (Students), Decision Making, Faculty Advisers, Higher Education, Majors (Students), Teacher Role, Teacher Student Relationship
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A