Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived…

This article utilizes dance scholarship and economic theory to re-imagine student engagement within choreography as a consumer-oriented, service-driven environment. The central query considers how the dance student might be viewed as the consumer of a dance-making experience. Seeking to disentangle power structures potentially evident within the…

The pandemic has left students feeling unmotivated and missing class collaboration, resulting in an opportunity to create community. Creating community often occurs when eating food with others. Building upon the need to create community and to help marketing educators create a lesson that easily conveys the nuances of the consumer behavior buying…

The case focuses upon 1) a public health outcome, namely improving access to healthcare, 2) systems and design thinking approaches to software development and the internet of things, 3) mockup tools and user interface design, 4) understanding stakeholder requirements and feature requests, 5) presentation of a prototype application. This case…

This study develops a conceptual framework to investigate the relationship between households' information search behavior and financial management outcomes. Consumers' information search behavior is examined from both internal and external perspectives. The internal information sources include human capital and psychological and attitudinal…

Various factors influence families' search for child care and early education (CCEE). These factors can be grouped into four dimensions of access: (1) reasonable effort to find CCEE; (2) affordability; (3) meets parents' needs; and (4) supports child development. All states provide a consumer education website to help inform families' child care…

Both the consumer subjectivity and partnership models are receiving increasing attention within higher education institutions. In this article, I explore the impersonality that characterises the social role of the consumer and its impact on the formation and implementation of meaningful relationships between undergraduates and academics. I draw…

This article examines potential consumer harm that may arise due to regulating modern financial services communication technology with rules written in the early 20th century. It is argued that disparities in record keeping regulation across communication mediums disincentivizes the use of technology capable of generating records for consumer…

Families and community members are challenging secondary schools to improve career readiness preparation. Family and consumer sciences (FCS) educators can be instrumental in helping students prepare effectively for a career with school-to-work transitions through work-based learning (WBL). This article presents the implementation of a 2-day FCS…

We begin with the premise that empathy adds value as a strategic marketing skill. Getting into the heads and hearts of consumers enables tailored offerings and tactics that meet the unique, richly contextualized needs of a given target audience segment. The advent of marketing automation and artificial intelligence (AI) is predicted to make…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

This article offers a critique of consumer culture that draws on Augustine's vision of human consciousness, exploring consumerism's formative effects on the memory, attention, and imagination of consumers. Drawing on William Cavanaugh's analysis of consumers' disposition of detachment, it explains how consumer culture distorts memory, attention,…

College choices are among the most consequential decisions individuals make in their lifetimes. Students are entitled to information that meets five principles: simple, salient, comparable, timely, and trusted. "Consumer Information in Higher Education" describes how research informs these five key principles and recommends improvements…

Operating in today's markets is challenging due to information overload and an expanding choice of products. Children also encounter these complex markets at an early age. Providing consumer education in schools is an excellent opportunity to enhance their ability to think critically and increase their awareness. However, it would be a mistake to…

This qualitative study explores the perspectives and experiences of digital consumers who have been victims of agricultural produce-related digital crimes. This study aims to comprehend how victims experience and deal with the impact of cybercrime, as well as their perceptions of the effectiveness of the legal and criminal justice system in…