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ERIC Number: EJ467270
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Conjoint Analysis: A Tool for Designing Degree Programs.
Martin, John; Moore, Thomas E.
Journal of Marketing for Higher Education, v4 n1-2 p379-403 1993
Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being perceived negatively. (Author/MSE)
Descriptors: Acceleration (Education), Business Administration Education, College Curriculum, Educational Needs, Graduate Study, Higher Education, Marketing, Masters Programs, Program Development, Program Length, Statistical Analysis
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A