Integrated Event Design (IED) capitalizes on three distinct courses to achieve a blended course delivery: Event Management, Research and Evaluation (for undergraduate students), and Experiential Education (for graduate students). Through the use of an event management company metaphor that fully integrates the diverse curricular concepts, course content is explored in depth, purposefully connected to real life, and occurs in an intentional sequence. In this article, we detail the course outcomes, assignments, assessment strategies, and benefits and challenges of a blended course delivery.