ERIC Number: EJ376172
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Prosocial Behavior in Advertising Aimed at Children: A Content Analysis.
Stout, Daniel A., Jr.; Mouritsen, Russell H.
Southern Speech Communication Journal, v53 n2 p159-74 Win 1988
Analyzes network, independent, and cable television advertisements aimed at children in terms of their beneficial or "prosocial" examples. Reveals that several commercials aimed at children are rich in examples of sharing, courtesy, and physical affection. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
