A description is given of the inception and progress of the East Area School News Service in Toledo, Oregon. The project began as a public relations endeavor in which a small group of junior high school students produced a series of one-minute tapes for the county's commercial radio stations, highlighting school events, classes, and special programs. Subsequently, the project became an elective class in the school. "A great deal of writing, reading, communicating, thinking and analyzing, rewriting, rethinking, and rereading took place...(Students) learned how to interview, to ask relevant questions, to listen and to think spontaneously, to explore answers, and to investigate issues." The Radio Broadcasting and Journalism class proved impressive in its educational outcomes. The show evolved into a 45-minute video monthly production featuring interviews, consumer reports, school news, and creative segments developed by the students. Eventually, a continuation of the junior high program became a part of the high school curriculum. The methods of production used in the show are described, and the concept's potential for motivating students and encouraging creative thinking and active involvement in community and school affairs are discussed. (JD)